Polise De Marchi | TMC @ Shanghai World Expo 2010

Polise De Marchi (PhD) is an architect and urbanist, semiotic consultant, researcher in city and locative medias and industrial territories in transition, living in São Paulo, Brazil. She is associate professor at the College of Communication and Arts, Senac University where she is currently enrolled in the research: “Information and Communication Technologies (ICT) applied to Design: interface [body, object, environment, city] – CNPq/SENAC-SP. She took part of several international programs such as “10_dencies Questioning Urbanity”/Knowbotic Research’s project [1998]; Exploring the Ruhr”/Initiativkreis Ruhrgebiet, Institute of Geography, Uni Duisburg-Essen [2001]; “Eine Humane Stadt”/Goethe Institute Berlin [2003]; “Porto Novo and the new identity for an African capital”/Ministry of Foreign Affairs of France, UNESCO, Ministry of Culture and Development of Benin [2005]; “South Wing of Randstad”/Dutch Ministry of Housing, Spatial Planning and the Environment – VROM [2005];  Among her publications are “Images of the Technological City. Language and (Ir)reality” in: Image (Ir)reality, POA: Sulina, 2005. Signs of a Deconstructed Landscape in: The Deconstruction of the Chaos, São Paulo: Perspectiva, 2008; ”Phantasmagoria, urban screens, infiltration: an essay on technology and the city” in: Mediations, Technology and Public Space: critical overview of art on mobile medias. Conrad, 2010. This year she will present some results of her research ”City as interface of the contemporary life”  at the next ISEA RUHR2010.

project description ‘City as interface of contemporary life’
The city concentrates all the metaphors of the digital age: network, interface, interaction, territory, representation and connection. Between city and experience, the technological interface is presented as a possibility of recognition, knowledge and production of real and potential spatial relations. Taking into account the idea that the analogical ways of representing the city have been overlapped by the digital ones, it has been developed an exercise of representation of São Paulo city based on a semiotic methodology to be applied to the graduate course of interface design. The project consists of recognizing locative media as a tool for mapping personal perceptions of urban life and it aims to establish a narrowing in the channel of communication and production of the contemporary city through the use of mobile technology by means of geo-tagged images, sounds and videos that discuss and represent the materialized city through its cognition.