Exhibition ‘Augmented Reality: Superimposing the virtual’ in <>TAG, The Hague

We received an info-mail from Tim Terpstra announcing the opening of an exhibition in <>TAG in The Hague, Netherlands called “Augmented Reality: Superimposing the virtual”.

From the “curator statement”:

<>TAG presents a symposium and a series of exhibitions on the work of artists and scientists working with Augmented Reality (AR). The extensive programme on AR follows the ecoAesthetics programme of March 2008.

AR allows us to experience the ‘real’ world with an added layer of virtual information, like 3D images, metadata or restricted access information. The added virtual layer offers a new universe of practical as well as artistic possibilities.


As human perception evolves, experience becomes richer and interaction with virtual layers more complex. The limitations of physical perception are no longer relevant, and technological development allows AR to be used in f.e. data processing, health care and the entertainment industry.

<>TAG presents artists and scientist whose work shows the untrodden territory in striking ways. This results in 3D-imaging as an added layer to the physical world, but also in, for example, leaving image and sound ‘traces’ in physical space and time, creating the impression that we can actually record history on the spot.

The term Augmented Reality was coined in the 1990’s as an answer to the highly popular Virtual Reality (VR). VR creates a complete simulation, which exists completely separated from the physical world. In contrast to this, AR offers an added layer, modifying, enhancing or supporting the perception of the physical world.

AR has become a common denominator for virtual representations in the physical world, which is 3D and real time, interactive and immersive.

Developments in the field of AR have boomed over the past years, as can be seen when you search for ‘augmented reality’ on Youtube or Google.

Location <>TAG: Stille Veerkade 19, The Hague, Netherlands (click to view in Google Maps).

Opening May 31 2008 at 17:00. Lasts until June 21 2008. Open > Wed – Sat from noon untill 17:00 Hrs.

Michiel de Lange

Michiel de Lange (1976) is an Assistant Professor in New Media Studies at Utrecht University, researching mobile media and urban culture and identity. He is the co-founder of The Mobile City, an independent research group founded in 2007 that investigates the influence of digital media technologies on urban life and the implications for urban design and policy. Michiel is trained as a cultural anthropologist, and holds a PhD in philosophy (2010) with a dissertation about mobile media technologies and urban identities. He collaborated in a locative media art & science project (www.nomadicmilk.net). He worked for  Kennisland, a Dutch think-tank that aims to strengthen the knowledge-based society. Here he worked on several projects at the intersection of ICTs and the city, e.g. co-organizing the Creative Capital conference. He also volunteered and worked for Cybersoek, a computer neighborhood center in Amsterdam. He is advisor e-culture at Mediafonds.
Michiel is on Twitter and LinkedIn.